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Yves St Laurent Perfume Celebrates with Special Edition Gift Box

Feb. 26, 2019 Share:

To celebrate the success of Yves St Laurent's flagship perfume Mon Paris, luxury packaging design studio Appartement 103 (appartement103.com) was commissioned to create this special limited release"coffret prestige," a daring custom paper gift box which elevates the brand's image and serves as a glorifier highlighting the goods inside.

In the brand's distinctive visual components, the design agency produced a sudden secondary packaging with custom foldable box, taking inspiration by the multiple facets of this bottle's contour.

In contrast with its bold shape, the creative team chose a minimalist graphic design direction, which ultimately highlights YSL's bow-tie with refinement and elegance, revealing its contrasts and texture, materials finishing details and gold plate with its own expressive embossed"Cassandre."

The slightly iridescent folded paper along with its own textile inspired embossed pattern are highlighting the Haute Couture codes of YSL's brand essence.

Extract From:https://www.packagingstrategies.com/articles/90965-yves-st-laurent-perfume-celebrates-with-special-edition-gift-box

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